The Big Wheel

The Brief

To design a retro product from the 1980s and rebrand it bringing it into the digital age.

After researching and writing a project proposal for each we chose the Big Wheel.


A classic 1980s three-wheeler that was renowned for doing spins and doughnuts. This had been a best selling toy for a decade so we took onboard all its strengths that had kept it there for such a long time. We released our revamped model through a series of conceptual online advertising campaigns, a unity game, an online shop, posters and merchandise receiving high praise (and marks) for the originality and delivery of the project. Not a single detail was not researched and produced, from the physical engineering in the game to the packaging of the hand in, with specially made wooden cases and tool-kits being made.

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Big wheel – the game version

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The game’s scenery

big wheel web

Web Development


The Big Green One

big wheel merchandise


Next Project – 49ers