To design a retro product from the 1980s and rebrand it bringing it into the digital age.
After researching and writing a project proposal for each we chose the Big Wheel.
A classic 1980s three-wheeler that was renowned for doing spins and doughnuts. This had been a best selling toy for a decade so we took onboard all its strengths that had kept it there for such a long time. We released our revamped model through a series of conceptual online advertising campaigns, a unity game, an online shop, posters and merchandise receiving high praise (and marks) for the originality and delivery of the project. Not a single detail was not researched and produced, from the physical engineering in the game to the packaging of the hand in, with specially made wooden cases and tool-kits being made.
Big wheel – the game version
The game’s scenery
The Big Green One